Hong Kong Arts Festival.
香港藝術節 — Festival design
Client
Hong Kong Arts Festival
Sector
Arts & Culture
Scope
Design · Website · Promotional banners · Instagram reels
Year
2021 — ongoing
Visit website
01 — The challengeA new festival, every year.
The Hong Kong Arts Festival presents opera, Chinese opera, music, theatre and dance each year — the 55th Festival takes place in 2027.
Every edition arrives with its own visual identity. The website has to take on that look afresh each year, while keeping programme discovery and booking familiar to returning audiences — and the same look has to carry through to the Festival's promotion.
02 — What we builtA fresh look for each edition.
- Design for the Festival every year since 2021.
- Website design concept and an annual design revamp, carrying each edition's key visual across the site.
- Page layouts for programme listings by art form, with highlights, dates and venues.
- Promotional banners for the Festival's campaigns.
- Instagram reels for social media.
RESULT
03 — The result.
Yearly
a new visual identity carried across the site, every edition since 2021
Web + social
site revamp, promotional banners and Instagram reels in one look
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