W Hotel.
W Hotel — WeChat campaign
Client
W Hotel
Sector
Property & Hospitality
Scope
WeChat
Year
2015
01 — The challengeWow Race
The W Hong Kong is a five-star in Hong Kong, established in 2008. The hotel boasts a stylish mix of ground-breaking modern design, contemporary comforts, lively settings and cultural influences from fashion to music.
W Hotel planned to launch a customer loyalty programme for its restaurant on mobile by leveraging the popularity of WeChat, the most popular instant messenger in China.
02 — What we builtThe solution.
- VICOSYS has used our platform “WeFortuneCat” to develop an electronic stamp collection card on WeChat for W Hotel. Customers can earn WOW marks from their spent at WOOBAR and redeem prize by using WeChat.
RESULT
03 — The result.
WeChat
loyalty stamp card inside China's most popular messenger
WOW marks
earned at WOOBAR and redeemed in-chat
Next project
W Love — W Hotel